New Platforms to Explore in Advertising this Year

13 February 2019

Each year is treated by marketers as a time to shed old methods and adopt new ones. This past year saw major upheavals in online search algorithms and privacy standards (to name a few). For average customers, this means less of the same annoying “tricks” used for summoning consumer’s cash. Marketing developers will need to come up with new strategies based on winning the buyer’s trust.

As e-commerce grows at an annual rate of 23%, the cost of digital advertisements will increase. These costs can be cut once marketers begin adopting revolutionary methods of ad placement. Listed below are just a few of the new platforms to explore in online advertising for 2019.

Contents

1 New Platforms to Explore in Advertising this Year:

New Platforms to Explore in Advertising this Year:

Demand Side Platforms:

Purchasing ads couldn’t get easier with Demand Side Platforms. DSPs use supply-side platforms to streamline bidding and posting. The ad’s impression information is sent to the SSP for processing where it’s then matched to the highest bid within their algorithm.

Ad purchases take a few seconds; the same amount of time it takes to load a webpage. The program uses data such as demographics and visits counts for audience targeting. This ensures an ad will get only the highest exposure.

Dashboards:

Anyone with a YouTube page will notice the dashboard feature located in the “Creator Studio” section. This dashboard provides charts for the amount of time spent watching a video, the number of subscribers, and how many “Likes” and “Dislikes” it received. App developers have now been able to make this platform and make it a bit more streamlined.

Companies, like Sprout Social, are creating customizable dashboards attuned to a business’s specific analytics. All current data can be collected and calculated to generate presentation-ready graphics. Certain features even allow you to synch these dashboards with multiple social media accounts.

Wearables:

In an age where refrigerators can be smart, even the accessories we wear can have internet capabilities. Wearable devices like smart watches make accessing data less complicated as we move about our daily activities. Marketing agencies are abuzz with various methods to introduce wearable device and programs.

Wearable ads go hand in hand with blockchain technology. A block chain model can be used to authenticate user IDs and provide tokens to register them. Through the IDs, businesses will be able to track the user’s buying habits so online ads can be precisely placed and scheduled. These new features may even be used to gauge the customer’s personality traits.

Transparency:

News of hackers and trolls are causing consumers to hold off on accepting any offer from an online business. The more profitable a business is, the more it is held to the same light as government and relationships. That’s why it’s important to seek out transparent platforms for use.

Transparency is a virtue that many potential customers are willing to spend the extra dollar on. Areas that customers demand transparency on include company values, practices, and policy or pricing changes. Honesty, when answering questions and admitting mistakes, is the best demonstration of transparency.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Signs Your Traditional Marketing Campaign is Working

You might hesitate about the idea of using traditional marketing strategies in fear that they won’t work. You think that people will ignore the roll-up banners and posters you put up because everyone is getting information online. Several established companies are still using banners and posters to advertise. They see the benefits of using these strategies to win the hearts of people. It does not mean though that you will also succeed like these companies. It depends on the information you include on the banner and its overall appeal. There are signs which tell you that you did a great job with your marketing campaign. More enquiries: If you start receiving phone calls and emails about your company, it is a sign that your campaign is working. People won’t have an idea about your business unless they saw your banners. They might also be calling to ask questions because they want to know more about your business. It does not mean that these enquiries will translate into sales, but it is a good start. They can give opinions in surveys: You conduct surveys regularly to find out how other people feel about your company. If they have a favourable impression, it is a good thing. If they don't have a favourable opinion, at least you can work on it. The worst is when they don’t have any opinion at all. It means that they have never heard about your company before, or none of your marketing campaigns worked. If you conduct a survey and people have formed an opinion, your marketing campaign is working. Increase in web traffic: When using posters or mesh banners for advertising, make sure that you provide an opportunity for people to find out more information about your company through other platforms. Leaving the link to your website or a QR code that they can scan is a good idea. If you see the numbers increase after putting up the banners, it is a good sign. Social media mentions: People love posting anything interesting online. If they find your banners exciting and wish to share this information with other people, expect them to display the image online and tag your page. If there is a sudden increase in social media mentions even if you have no recent online marketing campaign, it is a sign that your traditional marketing campaign is doing well. No marketing campaign becomes an overnight success. Whether you decide to go online or choose traditional techniques, you need to wait for a while before you know if your campaign has worked. If you decided on banners and posters, look for these signs to see if you did a great job, or you need to do better next time. However, it doesn’t mean that if you don't see any of these signs, you shouldn't use banners anymore. Perhaps, you need to change the information you put up or look for a better location where more people can see the banners. It takes time, but it will be worth it. Read Also: Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date! How To Integrate Email Marketing With SEO

How To Promote Live Music Events For Your Bar

Live music events possess the potential to transform your bar into a bustling spot for memorable experiences and fun nights. To make them genuinely outstanding, you'll need a hidden ingredient: killer promotion! This blog post will offer some cool and inventive strategies for taking your bar's live music events to the next level. Prepare to sell out your venue, leave your audience wanting more, and produce experiences that will make your bar the talk of the town. So grab your air guitar and crank up the rhythm like never before. Engage the performing artists Make a sincere attempt to connect with the musicians playing at your bar. Engage them in discussions about your event promotion plans and work together to develop unique solutions. Encourage them to use their social media profiles and official websites to promote their upcoming performance at your venue. Request shoutouts or short videos from the artists inviting their fans to the event. Their participation lends legitimacy to your event, broadens its reach, and improves the entire experience for attendees. Also, this way, you can get authentic leads to new and upcoming artists and get them on board before anyone else. You can get your "first ever show" strategy perfectly if you keep your performers happy and have good ties with them. Insta-boost live music events Instagram is your hidden weapon for promoting live music events. Use interactive features to keep your audience interested. Create polls, competitions, or challenges. Request that followers vote for the opening act or submit videos of themselves singing along to featured artists' songs. Reward those eager players who dive headfirst into the action. Offer them complimentary tickets or exclusive discounts to pique their interest while encouraging them to spread the word to their networks. Watch as the excitement for your live music events builds! Rock the stage with local influencers Your Instagram marketing will skyrocket once you pick the right people to promote your events! Collaboration with local influencers with a large following in your area can significantly increase the visibility of your live music events. Identify significant people in your neighborhood who enjoy music or entertainment, and invite them to your events. In exchange for advertising your event on their social media networks, offer them exclusive privileges such as VIP access or a reserved table. Their endorsement might generate attention and bring a larger audience to your bar. Involve user-generated content What better way to get everyone interested in your live music events than by having your customers/audience do it for you? Use user-generated content (UGC) to highlight the unique experiences your live music events provide. Encourage guests to use event-specific hashtags to capture and share their favorite moments on social media. Repost the greatest UGC on your bar's social media pages or include it on your website. Doing so adds authenticity to your event marketing and encourages others to join the fun. Spark excitement with exclusives If you have money to spare, create excitement and exclusivity by organizing pre-event showcases highlighting the musicians performing at your bar. These intimate performances can be presented in a smaller venue or a designated space within your bar, allowing customers to interact with the performers up close and personal. Use these showcases to reach your target demographic, distribute fliers, and sell advance tickets. Attendees' word-of-mouth recommendations will help spread the word and increase ticket sales. Posters and flyers Wish to fill your bar with music lovers? If so, then look at the live music posters and flyers! These creative promotional techniques have generated the buzz to make your events remarkable. Your live music posters will turn heads and pique people's interest with their eye-catching designs and exquisite details. If designing isn't your strongest suit, consider using online bar flyer templates to construct catchy posters and flyers, and everyone will applaud you for your epic music choice and design prowess. Fill them with the seductive allure of your event, including the date, time, featured musicians, and your bar’s name. Rock the stage with innovative methods and a creative attitude. Transform your bar into a live music destination everyone wants to participate in. So follow the beat, and let your live music events light up the stage and create unforgettable nights. Prepare to create memories, shake the walls, and leave your audience wanting more! Read Also: How To Choose The Best LED Stage Lighting 8 Problems Only Music Lovers Will Know What Makes A Great Streaming Service?

What Is an Ad Exchange? Everything You Need to Know

In short, an ad exchange is a platform that allows advertisers to buy and sell advertising space. Ad exchanges automate the process of buying and selling ads, making them more efficient and convenient for both parties. Prior to the advent of ad exchanges, advertisers had to negotiate directly with publishers in order to secure ad space. This process was time-consuming and often resulted in wasted inventory, as publishers were often unable to sell all of their available ad space. Ad exchanges solve this problem by providing a central marketplace where advertisers and publishers can buy and sell ad space in real time. This not only makes the process more efficient, but it also allows for better targeting of ads since buyers can select specific criteria (such as location, demographics, interests, etc.) that they want their ads to be shown to. The result is a win-win for both advertisers and publishers: advertisers get better results (i.e., more clicks) for their money, while publishers are able to sell all of their available inventory. How Ad Exchanges Work Ad exchanges typically work like this: Publishers make inventory available on the exchange, setting a price floor for each ad impression. Advertisers then place bids on that inventory through the exchange’s programmatic buying platform. The highest bidder wins the auction and their ad is served on the publisher’s site. This auction process happens in real-time, which means that buyers only pay when their ads are actually displayed (i.e., when someone clicks on them). This pricing model is known as cost-per-click (CPC), and it's different from the traditional cost-per-impression (CPM) model in which advertisers pay a set fee for every 1,000 times their ad is shown, regardless of whether anyone actually clicks on it. CPC pricing is generally regarded as being more effective since it ensures that advertisers only pay when their ads are actually seen by potential customers. Nevertheless, prices can vary depending on the type of inventory being sold, such as whether it’s a display ad or a video ad, and also on factors like audience demographics. Private marketplaces are another type of ad exchange where only select buyers are allowed to participate in an auction for premium inventory from a specific publisher. Programmatic ads direct deals are another option for brands looking to buy ad space programmatically; in this case, they would work directly with a publisher to set up a deal, rather than going through an exchange. The History of Ad Exchanges Ad exchanges have been around since the early 2000s, but they really started to take off in 2007 when Google launched DoubleClick Ad Exchange (now called Google Display Network). Around the same time, a company called Right Media was pioneering programmatic buying with its own ad exchange. In 2007, Yahoo! acquired Right Media in a move that helped accelerate the growth of ad exchanges. In 2009, AppNexus was founded as an independent ad exchange; today it’s one of the largest players in the space alongside Google and Rubicon Project. In 2016, AppNexus was acquired by AT&T for $1.6 billion as part of AT&T’s push into digital advertising. Ad Exchanges vs Ad Networks It's worth noting that there is another type of platform similar to ad exchanges known as ad networks. However, there are some key differences between the two. Perhaps the most notable difference is that ad networks typically operate on a CPM basis, while ad exchanges use CPC pricing. In addition, ad networks typically work with smaller publishers who don't have the necessary traffic levels to participate in an exchange. As such, ad networks tend to be less effective for advertisers since they don't have as much control over where their ads will be shown. Final Thoughts Ad exchanges provide a marketplace where buyers and sellers can come together to trade advertising space quickly and easily. If you're looking for a more efficient way to buy or sell advertising, an ad exchange may be right for you! Additionals: New Platforms to Explore in Advertising this YearA Checklist Of Tools For A Successful Advertising AgencyYour Business Needs Marketing To Survive – Here’s WhyThe Disadvantages Of Synthetic Text-To-Speech In Advertising

New Platforms to Explore in Advertising this Year