Five Ways to Help Your Trade Show Booth Stand Out From the Crowd

20 December 2019

Have you ever attended a trade show with boring displays and unenthusiastic salespersons? You probably walked out uninspired and disappointed that you wasted your time. Don’t be a vendor that fails to make an impression on interested attendees with a dull trade show booth. Grab a visitor’s attention and get them excited about your brand and what it has to offer.

Contents

1 Here are five tips to help create a striking trade show booth that’ll stand out from the crowd:

Here are five tips to help create a striking trade show booth that’ll stand out from the crowd:

Target Your Audience

Trade Show Booth

You’ll be most successful if you have a trade show booth that matches the trade show theme. Attending Comic-Con? You’ll want to be modern and edgy. A flower and garden show? You’ll want to show your softer side. You may want to rent a booth instead of owning one. When you own a booth, you are limited to one design, but with a rental, you can choose from multiple styles that allow creativity and flexibility for different trade shows.

Create a Crowd

People are attracted to trade show booths that have a crowd. Help create a group by staffing your booth with friendly and enthusiastic employees who can welcome people into your exhibit. Offer light snacks or coffee so people will linger and browse your products. Make sure your staff knows how to manage the booth so they can generate leads and connect with both new and old clients.

Create an Eye-Catching Display

You have one chance to make a first impression, so make it a good one. Create a presentation with your company name prominently displayed so everyone can see it. Use lights and multimedia—think videos or music—to get people’s attention, but don’t go overboard and deter visitors because your booth is too loud or distracting.

You should always look to invest in your trade show displays. This helps build credibility for your brand, attracts the right audiences, and improves chances for sales queries and conversions. Make sure you are setting up the displays to make it customer-friendly, informative and aesthetically pleasing.

Use short, simple headlines to convey a bold message that’ll pique visitors’ interests. Lastly, don’t forget to publicize your social media links so people can connect with your brand both during and after the event.

Turn It Into an Experience

Bring a product demo so event attendees can experience your product firsthand. If you can’t bring in a product demo, then create an experience for your attendees. For example, if your product helps eliminate odors in a workspace, create a space with perfumes, colognes, food, and other typical office smells. People can step into the enclosed space, try out your product, and have a sensory experience they won’t forget.

Use a Contest or Prize to Create a Buzz

Everyone loves to get something for free, so don’t hesitate to give away swag or have a raffle. Use brightly colored stickers, light-up bracelets, and other eye-catching trinkets to get your brand noticed on the event floor. Giving out swag with your brand name extends your reach beyond your booth. If your swag is good enough, people not only wear it on the event floor, but they also may bring it home with them. You can further your engagement by offering a door prize to those who wear your promotional items during the show or share them on social media.

Don’t just fill up space at a trade show—let your brand make an impression! Keep these tips in mind as you prepare your booth and staff for your next trade show.

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3 Easy Ways to Grow Your Email List

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If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form. So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow! Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience. It’s not all about numbers Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality. Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?” In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender. Some of the factors that influence your sender score are: your bounce rate your overall engagement: open and click-through rates are vital metrics the number of spam complaints and unsubscribes you get Bad email addresses you could have in your list All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include: Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber. Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation. Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up. On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list. Use an email verifier to keep your database clean Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. 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The sky’s the limit You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results. Read Also: How to Integrate Email Marketing With SEO Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Five Ways to Help Your Trade Show Booth Stand Out From the Crowd