The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Contents

1 Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

Read Also:

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Paper Shredding is Nothing Like in Hollywood Movies

How many times in Hollywood movies have you seen somebody frantically feeding papers into a shredder before the authorities arrive on the scene? It may be a common trope, but this doesn’t resemble how people use professional shredders today. Everybody has sensitive documents which could cause a devastating data breach if they got into the wrong hands. Having such information is an inevitable part of being a citizen — it doesn’t mean you have something to hide. Please keep reading to learn more about how professional shredding works in the real world. Home Shredding: Every day people are targeted by scammers who try to piece together whatever personal information about strangers they can get their hands on. People hire a paper shredding company every day to ensure that their home is free of data liabilities that could come back to bite them later. Here are a few of the items professional shredders commonly need to destroy: Tax documents Banking information Contracts Pages with passwords and usernames Especially with more people than ever working remotely, having sensitive information at home is more common than ever. If you have these or other such documents at home, the safest thing to do is get them professionally shredded. Commercial Shredding: It’s impossible to do business for any length of time without generating paperwork. From the smallest business to the largest corporation, there’ll be an endless procession of things like receipts, HR documents, contracts and agreements, and other paper documents which corporate saboteurs or identity thieves would love to possess. Just as with home shredding, professional shredders can destroy your sensitive documents on-site or remotely. For example, if you are located in California, you can look for shredding services in San Francisco to dispose of your documents securely. Even if they aren’t connected to the internet, electronics are a common source of data leaks, and these devices need to be eliminated with the same thoroughness as paper documents. Professional shredders will destroy the microchips on the device, so it’s impossible for a data thief to retrieve information. Do you have old phones, computers, or other electronics that you used for work? Obsolete technology might not be useful in your day-to-day life, but a corporate saboteur would love to find it! Call a professional shredder to get rid of electronics that are no longer useful safely. While some such devices like computers and phones are an obvious vector for identity theft, other devices that you may not think of also contain very sensitive information. If your office or home office contains an old photocopier or printer memory card, calling a professional shredder to eliminate it is the safest course of action you can take. People in all walks of life need to be careful that their personal and professional information doesn’t fall into the wrong hands. While the most prominent victims of identity theft get the bulk of the news coverage, it’s an issue that can affect anyone. Call professionals to help you steer clear of all risks associated with data theft. Read Also: High Technology Devices for Better Life Get The Best Assistive Technology: A Telecare Equipment

Fax Over the Internet

Being able to send a document with a push of a button was groundbreaking in modern technology. Faxing became one of the quickest and easiest ways to send a document from one place to another. With snail mail being too slow and email not being secure, so that leaves us with the decade-old but always reliable fax. But who uses fax machines nowadays? You’d be surprised that even startups are still using a fax machine. But without a fax machine how am I going to send or receive a fax? Luckily for you, the internet provides a wide array of fax online setup and faxing over the internet like Hottelecom.biz. It’s easy, fast, and reliable, without that much effort. So how do you Fax over the internet? The process is simple. You send fax, using the internet connection at hand. It does not require you to have a physical fax machine. Unlike your typical fax machines which require a fax machine and a phone line connected to it, all you need is a network and a device to process and send the fax over the internet and an online faxing set-up and you’re good to go. So how do you get started? Step 1: The all-important internet: Of course, to be able to send a fax over the internet you would need the most key component, which is an internet connection. Step 2: A online faxing service: You can easily sign in to one of the numerous online fax service providers on the internet, A simple Google search will throw up multiple results. Go to the platform, check the credibility, and complete the signup process by entering your details. It is as simple as that. Step 3: Attaching your document(s) to your email or to a new fax message: This process is relatively simple and involves you adding the email to the fax. This is why you do not require a physical fax machine. A simple works just fine. E.g: 1xxxxxxxxxx@onlinefaxservice.com The issue here is the time taken by the software to convert the message or email into a fax. It depends on how big the message is. However, once it is sent, you will be notified in the same email id you had given at the time of signing up on the form. Advantages of Faxing online: So you know the what and the how, all you need is the why. Send fax anywhere and anytime - All you need is an internet connection, a computer or mobile phone, and your document and you can fax anywhere and anytime. Saves you money - Without the need for a fax machine, you could save a small amount of fortune for what you would have been paying for such as the equipment, the maintenance, the phone charges, and so on. It’s easy- Setting up and using it relieves you of the hassle. All you need is a mobile phone or a computer with an internet connection and you can be faxing online in no time. There is available software to aid you in this process too so there is no need to worry. It enables you to send a fax through only a mobile phone - Didn’t bring your laptop or no computer in sight? Use your mobile phone for your faxing needs. Many online faxing services provide mobile apps so you can fax them on the go. Making your phone camera as a scanner you would be able to scan documents and send them through your mobile phone. It keeps your files organized and on the go - Unlike the traditional way of faxing where you receive a ton of files printed on paper, how are you going to keep track of all these files if you’re having 10 faxes a month? With online faxing, it keeps all your documents in one app using cloud storage and on the go. You can do search results directly - Say goodbye to manually searching through all your documents in folders, cabinets, even in storage. You could find faxes in a matter of seconds with the help of the search bar on your computer or the mobile application. Online Faxing is easy, simple, and efficient. Use online faxing today and have efficiency in your own hands. Having online faxing would be an advantage to your business as it will help you check your faxes online and would help you keep things organized as well as having fewer paper trails. It will minimize expense and manpower to do so thus it is highly encouraged in our business now. We need to adapt to technology thus it will give so much advantage in our part. Read Also: Why You Need A Secure Wifi Connection In Shared Space How To Find The Best Check Printing Software

Unveiling The Best Laptops With Discount: Budget-Friendly Options For Every Need

In today's fast-paced world, having reliable and efficient laptops is crucial for work, education, and entertainment. However, finding the perfect laptop that fits your needs and budget can be a challenging task. That's where Discount One comes in. As a leading online platform, Discount One scours various internet stores in India to curate thousands of discounted products, including a wide range of budget-friendly laptops. In this article, we will delve into the world of affordable laptops, showcasing the essence of finding the best laptop at a discounted price and highlighting the advantages of Discount One. About Budget-Friendly Laptops Budget-friendly laptops offer an ideal solution for individuals who want to strike a balance between performance, features, and affordability. These laptops cater to students, professionals, and casual users alike, providing cost-effective computing solutions for everyday tasks, such as web browsing, document processing, multimedia consumption, and light gaming. The Challenge Of Finding Affordable Options The laptop market offers a plethora of choices, making it overwhelming to navigate and find the best deals. Discount One simplifies this process by consolidating a vast selection of laptops from different online retailers in India. With Discount One's user-friendly search function, extensive inventory, and remarkable discounts, you can easily find the perfect laptop that meets your specific needs while staying within your budget. Discount One Discount One - your ultimate destination for discovering thousands of discounted products from various online stores in India. We take pride in our ability to find and gather a wide range of items with attractive price reductions, allowing you to save big on your favorite brands and products. It is the ultimate platform for budget-friendly laptops, offering several advantages to its users: Wide Range of Options: Discount One features a comprehensive collection of laptops encompassing various brands, models, and specifications. Whether you require a lightweight ultrabook, a powerful gaming laptop, or a reliable workstation, Discount One has something for everyone. With an extensive range of options, you can explore and select the laptop that perfectly aligns with your requirements. Unbeatable Discounts: Discount One is committed to providing the most substantial discounts in the market. Through partnerships with multiple online retailers, the platform ensures that you can enjoy significant savings on your laptop purchase. These attractive discounts make high-quality laptops more accessible, empowering individuals from all walks of life to experience the benefits of modern computing without straining their finances. Examples Of Budget-Friendly Laptops To provide a glimpse into the range of budget laptops available through Discount One, here are a few examples: Lenovo E41-55 The Lenovo E41-55 is a compact and efficient laptop designed for everyday use. Powered by an AMD Athlon A3050U processor with a base speed of 2.3 GHz (max speed of 3.2 GHz) and 2 cores, this laptop offers reliable performance for daily tasks. Furthermore, it features 4GB DDR4 RAM clocked at 2400 MHz, providing smooth multitasking capabilities. With a storage capacity of 256GB SSD, you have ample space to store your files and applications. The laptop comes with a 14-inch HD display, offering a resolution of 220 Nits and an antiglare coating. This ensures comfortable viewing and reduces eye strain, even in brightly lit environments. Thus, the integrated AMD Radeon Graphics delivers decent visuals for multimedia consumption and light gaming. Read Also: Should You Buy The Lenovo Ideapad 330-15 AMD? All Details Here Lenovo V15 The Lenovo V15 is a powerful and versatile laptop designed for productivity as well as multitasking. Equipped with an AMD Ryzen 3 5300U processor, featuring a base speed of 2.6 GHz (max speed of 3.8 GHz) and 4 cores, this laptop provides excellent performance for demanding tasks. With 8GB DDR4 RAM clocked at 3200 MHz (expandable up to 16 GB), it offers smooth multitasking capabilities and efficient data processing. The laptop features a spacious 15.6-inch Full HD display with a brightness of 250 nits and an antiglare coating. Thereby ensuring a comfortable viewing experience with reduced eye strain. ASUS VivoBook 15 ASUS Vivo Book 15 has an 11th Gen Intel Core i3-1115G4 processor with a base speed of 3.0 GHz (max turbo speed of 4.1 GHz) and 2 cores. The following laptop provides smooth performance for everyday tasks and multitasking. With 8GB DDR4 onboard memory, the VivoBook 15 ensures efficient data processing and seamless multitasking capabilities. The laptop also features a generous 512GB M.2 NVMe PCIe 3.0 SSD. They offer adequate storage space for your files, documents, and also multimedia. It ensures fast data access in a shorter time. The VivoBook 15 sports a 15.6-inch Full HD OLED display with a resolution of 1920 x 1080 pixels, delivering vibrant colors and deep blacks. Conclusion Finding a budget laptop that meets your needs and provides optimal performance is no longer a daunting task, thanks to Discount One. With a wide range of options, unbeatable discounts, and a user-friendly interface, Discount One is the ultimate destination for finding the best laptops at discounted prices in India. Experience the convenience and affordability of acquiring a high-quality laptop that suits your requirements. So, visit Discount One today and unlock a world of budget-friendly laptops tailored to your needs. More Resources: How to Unlock HP Laptop if you Forgot Login password? Factory Refurbished Laptops: Why Would You Buy New?

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover