How To Plan A Promotional Event For Your Business? – Steps & Key To Success

02 July 2021

A promotional event plays an important role in the success of your business. Planning this type of event may be challenging but if you know how to do it right, you and your organization can achieve huge benefits in the end.

To learn more about how to plan a promotional event for your business, please scroll down to find out the answer.

Contents

1 What Is a Promotional Event & Its Importance?
2 Planning Promotional Event With 5 Steps
3 Tips For Promoting Your Event Effectively On Social Media
4 Conclusion

What Is a Promotional Event & Its Importance?

A promotional event is a popular occasion created for organizations looking to promote their particular products, advertise new products, or promote their whole company. By launching this event, you can draw customers’ attraction about your business and reach your target audience.

More than just attracting people, a well-promoted event’s chief purpose is to increase public awareness of the business. In addition, it also informs customers about your organization, products, prices, services and persuades them to buy the products of your company.

Planning Promotional Event With 5 Steps

Step 1

First and foremost, you need to define your goal and identify the target audience of your event. This is the most important factor because your promotional event tactics will depend mainly on your customers and the goals that you want to achieve.

The chief target might be increasing total revenue for your e-commerce marketplace or generating media coverage on your newly launched products which are about to be unveiled. However, having a defined goal enables you to build a strong, effective promotional event schedule and bring the right audience to your business.

Step 2

Choosing the proper type of promotional event is the next significant step in your process.

There are several ideas of promotional events for your intention to gather new customers, raise people’s awareness of your brand, express the brand’s gratitude to current clients, etc.

This post will show you the three most typical types of promotional events that you may find helpful to your organization.

The first one is fundraising events, created to support an organization’s mission, especially nonprofit companies. These companies will raise funds via selling products or services activities. Your organization can hold this type of event by hosting a gala, online or offline auctions, or musical performance.

Next, you can also opt for those promotional events like giving the public free food and custom bottled water. Who doesn’t love free stuff? No one.

The crucial aims of these events are to spread people’s awareness about a particular product, service or advertise the image, trademark of your brand to your target audience. Giving the crowd a free trial is a great way to give them a good impression of your brand.

The final type which we want to mention today goes to the award ceremony. The prize might be given to “the most loyal customer” or the one who has a winning ticket.

This type of promotional event shows your brand’s gratitude to loyal customers. And that will help you gain more target audience and make them want to stay longer with your brand.

Step 3

To keep track of all activities of your promotional event, a schedule with strict deadlines needs to be included. Because the bigger the event is, the more things your team needs to put on the calendar.

Having deadlines in your team’s plan would make your job less sophisticated and give you appropriate time to change the plan if something occurs unexpectedly.

Step 4

Since organizing a promotional event is not easy, you can share the load to distribute the promotional efforts to other stakeholders. Here are some tips for you.

Reach out to sponsors might be the best way to bring a helping hand to your business. Sponsors could easily help your brand access your target audience and re-enhance your promotional event’s key message on social media websites. They can also expand your company’s budget if your brand allows them to also display their products in your event.

You can consider another common way which is influencer marketing. If you can connect with influencers whose audiences are similar to your target customers, don’t hesitate to discuss this partnership marketing opportunity with them. Leveraging their influence in the industry is also a great way for your event to get closer to success.

Step 5

After having done all things above, following up with your event attendees is the last important step to decide the success of your event.

You might want your attendees to remember your brand’s message and come back to buy your products in the future. Thus, send them emails, give them some small gifts, marketing flyers, or whatever you can to make sure that they will remember your brand after the promotional events.

If they come back and choose your brand as a reputable solution, you can tell that your promotional event is successful.

Tips For Promoting Your Event Effectively On Social Media

Using social media platforms wisely and suitable for your products/services.
Paid for advertisements on Facebook, Youtube, Instagram, etc.
Host a giveaway to pump up your brand awareness and help convert your followers to attendees.
Using your promotional event’s hashtag everywhere and every time you have the chance.

Conclusion

Promotional events are amazing in helping you gain more customers and spreading your brand’s key message to the community. We hope that our topic of “How to plan a promotional event for your business” today could give you the answer that you’re looking for.

Good luck and see you next time!

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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7 Ways To Communicate With Customers In A Better Way!

When it comes to earning references and retaining the client, effective communication is key. It's about building and nurturing the personal and professional relationship to help gain loyalty- leading to repeat clients, good referrals, and positive word of mouth. However, on the flip side, ineffective communication can evoke frustration, dissatisfaction, and can decline sales. And in the age of digitization, negative reviews and communication can hamper business image. Irrespective of the medium you communicate with clients, here are some effective ways that help you communicate with clients: 7 Ways To Communicate With Customers In A Better Way: 1. Set Business Rules: Whether you run a small company or it’s a large organization, set specific guidelines on how your employees should react to clients. Whether it's on a voice call, video conversation, or through text messaging services like Quiq, it is important to communicate effectively. You can also provide training for your employees to prepare them for meetings. Also, have an effective and simple process of managing client communications. 2. Minimize Wait Times: Whether it's about reverting on the phone, mail, or sending a text message, making customers wait can make them feel frustrated. In fact, as per stats, a slow revert is found to be one of the top reasons for frustration among customer support. So, instead of getting things manually, have an automated system that will help route calls to the support representatives. Some apps also offer the capability of informing customers about the expected wait times. 3. Make Things Less Frustrated: Having the right tools will help increase client productivity and make things less frustrated. Let's say, if someone contact to ask about any issues, your team should be quick in pulling up previous records to minimize wait time. Also, your team should have the client’s records so that they would know about their purchase history and other interactions with the team. To minimize this, including live chat with customer relationship management tools. 4. When Doing In-Person Meetings, Do Your Homework: When getting ready to meet new clients, make sure you do your homework. If you are dealing with a new client, research about the client and their needs. However, if it’s a longer-lasting client, review its work task and discuss it with the team. No matter what you do, how you schedule your meeting, make sure to give yourself enough time to get things done beforehand. 5. Conclude Your Meetings Effectively: Conclusions are as important as the first impression, so make sure you do that effectively. Too often, when dealing with many clients, employees or representatives run in a hurry to attend the next person. However, this can ruin the overall experience and can affect overall sales. So, make sure representatives make effective communication and also send them to a nice conclusion. Just make sure your client is happy on the other side of the conversation. 6. Stay Relevant To The Preparation: Apart from the preparation, you are doing to understand your client, make sure you have good knowledge of what you are going to discuss and what your business is offering. Just be familiar with the company’s services, the price you are offering, and the overall time you will take to deliver things to the client. Also, be soft-spoken and humble when delineating the policies and services to the clients. Additionally, anything that you can't keep in mind should be written down. If there are confusing stats, make a presentation to let clients understand what you are delivering. 7. Ask For Feedback: You will not improve if you will not get feedback. So, ask your clients how they rate communications and interaction with the employees. Additionally, if you are running a large business, prepare a questionnaire, or have someone to prepare follow-ups. Irrespective of the mode of communication you use, just make sure that your clients get quality. After all, your clients are paying you for the services and effective communication comes along with it! Read Also: 7 Ways Technology Can Help In Customer Management And Sales How Portal Software Improves Communication Between Board Members 3 Ways To Boost Employee Engagement In Your Business 5 Ways Construction Businesses Can Gain New Clients

How to Get Product Ideas for Your Ecommerce Business

So, you’ve finally chosen e-commerce as your business model. Congratulations! The next step is now choosing the right product niche. This is actually one of the biggest hurdles faced by many start-ups. People spend a lot of time trying to come up with the most lucrative idea. You need to be very strategic when choosing a product for your business. Otherwise, you will either venture into an unprofitable business that will eventually collapse or take a long time to get into a more profitable business. Read also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store Here are a few tips to help you find the best eCommerce product ideas: Craft a Resonating Brand Creating a resonating brand is very important especially when you want to venture into a competitive niche. Creating a memorable and recognizable brand means that you will need to research to come up with great product ideas and understand your target market. Read also: 8 Expert Ways To Build Your Personal Brand On Twitter! Your product should speak to your customers in a way that compels them to come back. You want to build loyalty based on the identity of your audience. You need to know how you’ll position your product and how you will design your site to speak your brand. Weigh Customer Interest To build a profitable business, you need to get into a product niche that bears into account the intent of the buyer. You may open a shop and wait for buyers to come in large numbers but that may only be a dream if your online store is stocked with products that nobody wants to buy. The first thing you need to do is to use the Google keyword planner or any keyword tool you prefer. This will help you to find keywords that have been highly searched. If the keywords have not been searched by many people then it means that you may not be able to make money if you choose that product. You may also venture in niches with problems if your product can solve those problems. Analyze Your Competitors Now that you have found a niche with many customers, the next step will be doing competitive analysis. You may want to visit Amazon to check competing products. The odds will be against you if the products you are planning to sell are already carried by Amazon. The next step is search engine optimization. If you want to successfully run an online business, you will need to rank high on Google search engine results and that may be challenging if many websites are listed in the niche. You may want to use online tools to evaluate your competition. This doesn’t mean that competition is a bad thing as it helps to validate the market you want to enter. The main factor is whether you can beat your competitors. Conclusion It is also important that your feedback about your product idea. You can actually make educated guesses at what ideas are going to work if you are an expert. However, getting insights from people who have been in the industry for some time allows you to leverage their expertise and experience.

Investing in Precious Metals

Add precious metals to your investment portfolio for diversification and security, but make sure to select wisely as each type of metal and investment vehicle has its own set of benefits, risks, and drawbacks. Protection From Economic Uncertainty Gold and silver have long been seen as symbols of wealth and currency, providing safe investments during times of economic instability. Furthermore, these precious metals have numerous industrial uses including jewelry production and electronics manufacturing that keeps demand for them at an all-time high. This demand ensures their prices will always remain elevated. Gold and silver investments are also an excellent way to diversify your portfolio, according to many financial advisors. Diversifying includes stocks, bonds, mutual funds, and exchange-traded funds as an overall approach, but adding gold or silver may further lower risk by spreading out your investments across many asset classes. There are various methods of investing in these types of assets, from purchasing physical bullion (gold, silver and platinum coins and bars) to investing in mining companies that produce these products. You can click here to learn more about investing in mining companies. Both options provide tangible investments but some may incur higher storage and insurance costs. Furthermore, physical bullion is subject to higher capital gains tax rates when sold compared with other investments. Alternative purchasing options exist through rare earth elements royalty and streaming companies. These firms own the right to receive set quantities of these assets over time for a fee, offering diversification without incurring additional risks in owning physical bullion. An alternative approach to precious metal investment is investing through your 401(k) or another retirement account, providing diversification with tax-deferred savings benefits. However, before making any decisions related to your retirement plan it is advisable to seek guidance from an independent advisor. Others choose to partner with a well-known company like Goldco for their investments. It is important to do research on any company or advisor you are considering working with. Diversification Diversifying your portfolio is one of the main tenets of investing, as this helps reduce risk when stock markets crash or unexpected market events take place. One way of diversifying is adding precious metals as their price usually follows different market trends from stocks and bonds. You can click the link: https://www.investor.gov/what-diversification for more information. Investors can purchase physical rare earth elements such as gold, silver and palladium or invest in investment products derived from these assets - including mining stocks, streaming companies or royalty companies that generate revenue through sales of rare earth elements, ETFs and mutual funds that specialize in these types of investments, and futures contracts. All these options provide investors with the diversification benefits they seek, yet each presents unique risks and opportunities. Gold bullion, for instance, is one of the direct forms of investments, but requires significant storage space to hold. Furthermore, its initial costs may make entry more challenging. Precious metals-based investment products offer lower barriers to entry, but can still carry risks, including those related to mining companies' share prices falling due to cost overruns, mismanagement or financial issues. Gold and silver tend to increase in value during periods of economic unease as they serve as safe havens. Furthermore, their widespread applications such as jewellery making, electronics production and batteries make them likely safe bets as the world continues its advancement and progresses further. Investors can also use precious metals as a hedge against inflation and to preserve their purchasing power over time. As interest rates and printing of money by the Federal Reserve increase and cause the dollar's value to decline, the price of commodities such as gold and silver are impacted. Exchange Rates Precious metals provide an alternative form of money that's resistant to inflation and economic uncertainty. Due to their intrinsic value and the "safe haven" reputation they enjoy as investments, physical bullion may make for an excellent addition to any portfolio - though investors should carefully consider their financial situation, strategy, and long-term goals before making decisions regarding these types of investments. Precious metals have become an increasingly popular investment choice among investors looking to protect their wealth against economic instability and inflation. Precious metals provide investors with an effective, stable way of diversifying their wealth as they are less volatile than stocks or other investments which may experience sudden drops. Furthermore, precious metals provide tangible assets which can easily be converted to cash. Investing in precious metals is an excellent way to safeguard against inflation and other economic risks; however, it is wise to conduct thorough market research before making decisions and consulting an expert about which options are suitable for your particular situation. Security Even though precious metals can be bought through traditional brokerage accounts, most investors prefer investing directly in physical precious metals by purchasing and storing physical precious metals themselves. While this method may be more costly than trading stocks or bond ETFs or mutual funds, having physical precious metals in your hands provides instantaneous access when economic uncertainty strikes - an invaluable asset during times of economic uncertainty. Physical precious metal investments offer another distinct advantage: They're private assets. You are the only one who knows exactly the details of your portfolio, which makes it more secure than many modern investments. This feature is especially advantageous for families that wish to shield their wealth from outside financial consultants or government agencies. Each metal has different economic sensitivities, technical properties and uses. Gold is often used for ornamental purposes in jewelry design while silver has multiple industrial applications including electrical appliances, medical applications and batteries. Meanwhile, palladium shares many of the characteristics found in platinum but has even greater industrial uses as it's used in automotive catalytic converters, ceramic capacitors in chargeable electronics systems, groundwater treatment processes and manufacturing processes. Though investing in precious metals may provide many advantages, it is also crucial to be aware of any associated risks. Diversifying your portfolio and finding a dependable broker or dealer is crucial when purchasing and selling precious metals. Read Also: Is Investment Bankers/Brokers/Service A Good Career Path In 2021? 5 Reasons Why Bitcoins Are Considered Reliable Investments 5 New Assets To Diversify Your Investments In 2021

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

What Is a Promotional Event & Its Importance?