Using Social Media to Promote Start-Up Businesses

18 July 2017

Social media has changed the concept of business marketing. A few years back, huge businesses with big-budget promote their brand in a way which was even more appealing for the customers so their exposure was far better than Start-up businesses. Social media marketing is a source which gives the opportunity to the upcoming business holders to communicate with their clients via their social networking accounts so they can have a better chance to reach to a big audience. There are several popular social media platforms which people are using to promote their business without spending any extra cash. There are three main advantages which we can get from social media,

A huge part of our society is using Facebook, Twitter, LinkedIn, and Instagram so it is easy for a new business owner to reach to a big audience in no time.
When you gain some customers who rely on you for quality, they will start recommending your services/brand to others. New customers will then approach your page and you will have a bigger community for your brand.
Reliability is not a single time earning, you have to improve your services to make your clients even happier with the products they are getting from you. When your clients will be able to contact you, they will ask for something they want from you and you can strengthen the bond between you and them by addressing their demands and replying to their concerns.

Seeing positively, we can enlist so many advantages of using social media to promote your business, the biggest advantage is that it is free of cost and you do not need to spare extra cash to advertise about your brand. But as the title says, we are not only looking at the advantages, we are taking a bigger view of what social media does when we use it to promote any start-up business.

As we are talking about start-up business, it is obvious that a new firm is not yet famous and it needs a lot of effort and a careful approach to pass things positively to the clients. Social media, at a point, can be risky for start-up business promotion. You need to adopt a consistent strategic and professional tone while building your online community. Make sure to entertain each and every client who approaches you at your social media pages. You must keep some points in your mind while managing your social media accounts.

Keep your tone steady and professional.
Use simple language to chat with clients.
Never share any information at general chat panel when clients are asking for a specific service, discount or price, get to their inbox and send a message there.
Keep one thing in your mind that you will never get positive responses only, there will be some people who can criticize you or even talk rudely to you, never get involved in absurd discussions, rather answer them politely If they address you directly.
Make sure to update your content on a regular basis.
Never leave your accounts silent for a while, try posting some material daily.
If you do not have time to manage your social media accounts, hire someone for this purpose but do not leave them unattended.
Try to follow your competitor’s accounts to see what and how they are offering to the clients.
Make sure to check famous brands’ pages to improve the quality of your service.

It needs complete planning to set objectives and reach a targeted audience in a specific time limit. You cannot just go where the waves take you, rather you need to check for each and every word which is being posted from your side. Keep one important thing in your mind, people get bored easily when they get simple sales messages from you or the content that is scheduled to be forwarded automatically, keep your messages personalized and live.

Concluding the discussion, we are giving you a short plan to work with social media to promote your start-up business. Before you take a plunge into the world of social media, wisely plan a few things.

What are you going to say to your audience?

Monitor your speech carefully while you are speaking to your audience. People do not like monotonous replies, keep your tone lively and friendly. Try to give them confidence that their concerns will be taken seriously. Don’t refuse to talk to anyone. It will cause serious damage to your reputation.

Who is going to take the responsibility to say?

Make sure that the member of your team who is going to reply to your clients is a sharp, highly qualified and social person to handle this responsibility. Do not shift this responsibility so often, people like a familiar tone every time they try to contact you.

When you are going to say?

Another important thing to decide is when you are going to post your content, how often you are going to update your post wall, and what will be the schedule of your promotional posts.

Keep everything managed and well prepared and do not take social media as a piece of cake. Remember one thing, it is the best source to uplift your brand if used carefully and it can be the worst jerk to your business if not handled wisely.

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Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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15 Inspiring Christmas Social Media Post Ideas

Christmas is the season of e-commerce and social media! With Christmas coming soon, it's a good idea to plan your brand-new Christmas social media campaign. So in this blog post, we're going to list 15 inspirational Christmas social media post ideas based on actual life posts and images from other businesses they’ve successfully connected with their audiences using social media over the holiday season. Christmas Social Media Post Ideas: Do you have a Christmas social media post, or do you want to make one? If so, you can use these ideas to help make your holiday posts successful. 1. Christmas greetings If you want to spread the holiday cheer on social media, this is a great way to do it. You can post a happy holiday greeting and include some of your best seasonal images. Your followers will love seeing their favorite things all wrapped up in festive paper. 2. Giveaways Giveaways are always popular with consumers, but they are even better when you create them yourself. You can create a giveaway for complimentary products or services, such as free shipping or discounted goods. In addition, you can offer other benefits like discounts or coupons for future purchases from your store or website. You can also give away gift cards through social media platforms like Facebook and Instagram. 3. Celebrate a success Posting a celebratory image on social media is one of the simplest ways to show your followers that something good has happened in your life. This could be anything from getting approved for a new loan to finding a new job or opening up a new business venture. The possibilities are endless! 4. New products/services Christmas is the perfect time to launch new products and services, especially if they're related to your business. You can also use this opportunity to promote discounts on existing products or services. 5. Spotlight your customers For example, you could post a video of an employee talking about their experience as a customer or even share a few photos of an employee enjoying one of your products at home. This will encourage people to follow you on social media and engage with you. 6. Festive images and workspaces Christmas is all about the Christmas spirit! Use this opportunity to create some festive images that express that feeling in unique ways, such as by using different filters or making them look like they are being projected onto a wall in front of an audience – this could even be done with a video! 7. Show Your Holiday Staff Party on Instagram Stories! Instagram Stories is the most excellent platform to do so if you want to promote your festive mood. It's just like Snapchat but with less drama. Your followers will love seeing the crazy costumes you're wearing while they're still in bed. 8. Gift ideas for clients, friends, and family Why not go all out if you want to make a lasting impact on everyone this Christmas? Give them something to show your concern for them. It could be a fantastic gift for their kids or a book full of photos from your trip abroad. Whatever it is, make sure it's something they'll appreciate! 9. Seasonal recipes This is tricky because it's challenging to find seasonal recipes but simple enough. If you want your recipe to show up on social media, make sure it's easy enough for people to follow along with step-by-step instructions so they can stay aware of the process. 10. Holiday office decorations and festivities Show off your holiday spirit with a holiday office decorations post. Share photos of office spaces decked with garlands, wreaths, and trees. Include a quote or link to your favorite Christmas songs to start the party. Let people know that you're excited about this season's festivities! 11. Share Holiday Recipes If you love cooking and baking during the holidays, share your best recipes with readers on social media. If you need to get recipes to share, use this opportunity to offer tips on making the best treats for holiday celebrations. Your readers will appreciate it! 12. Holiday discounts and offers Remember other ways you can save money during the holidays! Share coupons for discounts at local shops or restaurants and deals on holiday gifts from online retailers like Amazon. This will ensure everyone gets what they need without spending too much money on unnecessary items. 13. Ask a question about the holidays. Suppose you're looking for an easy way to connect with your followers and engage them during the holiday season; ask a question about the holidays. For example, "What should I do this year?" or "What would you like to see more of on Instagram?" Keep it light and fun, and ensure you include a link to your Instagram account so people can check out your answers later. 14. Wishlist from your company or employees If you're looking for an easy way to connect with your followers and engage them during the holiday season, create a list of things they can wish for this year. Include links to videos, photos, and other content they can use to inspire or motivate when creating their wishes list. You can also use this opportunity to promote any upcoming events or promotions in your organization by sharing them on social media platforms like Facebook, Twitter, or Instagram. 15. Get creative with some Christmas decor. Consider some of these ideas if you're looking for a way to make your social media posts stand out this holiday season. Don't be afraid to get creative with your holiday decor. This can include anything from adding lights to your home or tree to creating your decorations (like this tutorial). Use photography to showcase the season's beauty in your posts. If you have them, you can also try taking a photo of yourself or your family members wearing their Christmas sweaters and hats! Summing Up Please feel free to use these ideas or your variation to make the most of your Christmas social media marketing efforts. Read Also: 5 Steps to Building an Influencer Marketing Campaign Best Ways to Get more From Your Outreach Campaign Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

6 Best Practices When Buying Instagram Followers

In today’s digital age, more and more people are using various social platforms, and tapping into that market can bring desirable results to your growing business. And among the popular platforms, today is Instagram. Setting up and launching a professional account and profile is one thing, but managing it and growing your following is another. Also, it’s essential to note that you need a significant number of followers to achieve a successful social media marketing campaign. After all, how can you promote your products and strengthen your brand effectively if nobody can see the content you’re posting? Fortunately, there are various ways to increase your following. Aside from word-of-mouth marketing, where your customers can recommend and refer you to people they know, growing your account organically, you can also buy Instagram followers. Perhaps, you’re a business owner or a marketing manager looking for ways to boost your company’s online visibility by buying followers. If that’s the case, this article can be for you. This post will outline some of the best practices when buying Instagram followers. 6 Best Practices For Buying Instagram Followers 1. Lay Down Your Plan Before embarking on the journey to buy Instagram followers, it’s advisable to take a step back and write down your goals first. Your goals should be geared towards why you require these services. What do you want to achieve? Knowing what you want to gain will help you vet third-party apps and service providers better. And more so, the goals will act as a checklist to ensure that your chosen provider meets all your business’s needs and requirements without any exception. As part of the planning process, set performance standards and metrics too. The standards you set will help you determine if the said app and service provider are meeting your needs after working with them for a while. Also, ensure that the standards are quantifiable for easier measuring. For instance, one could depict that by buying Instagram followers, you expect your lead generation to grow by 15% within four months. Should this not happen, make the necessary adjustments, including seeking another provider. 2. Choose A Suitable Provider Many providers sell Instagram followers; while some are viable, others are quacks. And as such, you must be careful in your selection process to ensure you get quality and working services. As you choose where to buy Instagram followers, it’s best to select one who has enough experience providing these services. The more years in the business, the more likely you’ll work with an expert. But, aside from the years they’ve been in the business, you should also look into their success rate. You can ask for the contact details of those who they’ve worked for in the past. You can call these clients and inquire about the provider’s proficiency and whether or not they reached their target. Furthermore, you can also check the review and feedback section on their website. Work with a provider with a good track record; you’ll be more or less assured of getting quality services and value for your money. 3. Consider Provider’s Support Services When working with a service provider, customer support is essential. You want to work with someone readily available to listen to your needs and concerns and address them promptly. Therefore, you need to assess your preferred provider’s customer service. Take note of their response rate; how fast do they pick up when you call them? Do you have to wait for several rings before they pick up your call? Utilizing Instagram followers for your business can take a downhill very fast; a lot could go wrong within a few seconds. The provider needs to be readily available to assess things and rectify things. It’s also advisable to work with a provider who offers 24/7/365 support, as social media knows no night, weekend, or holiday. 4. Avoid Being Carried Away By Low Prices In most cases, you’re likely looking to spend as little as possible on the services you’re seeking. While economical, however, when you put the cost as the main focus in your selection process, you might get low-quality services. As such, it’s best to compare the prices a provider offers to you and the services you’re getting; the two should go hand-in-hand. In no situation should you be paying for more, yet you’re receiving fewer services. On the other hand, some vendors might offer high prices, yet their services could be low-quality. Some may take advantage of the situation since, today, most clients are avoiding providers offering low prices; the high price is bait. Therefore, consider asking for quotes from several providers and compare the prices. With the comparison, you’ll have a better idea of how much it’ll cost you to buy Instagram followers. This can guide you better even as you consider other factors. 5. Focus On Quality Over Quantity You’re most likely buying Instagram followers to create brand awareness and gain visibility. And perhaps, you may be thinking that the more followers you get, the better; however, this isn't always the case. With the rise in the business of buying Instagram followers, some providers could sell fake followers to their clients. So, instead of real followers, they’re using bots that act as followers. Should you work with a provider that uses bots, Instagram management will likely ban your account. As a result, this could take you several steps back, if not to the drawing board. Using bots might seem tempting, but don’t fall for the trap. Go after quality, not quantity. Therefore, before settling on a given provider, ensure they use real followers. It’s rather to take a slow but sure journey than make it rapidly and make mistakes. 6. Consider Your Budget Once you’ve done the whole vetting process, it all goes down to costs. Can you afford the services? This is where your budget comes in; how much are you willing and able to pay for these services? Compare the price you’ll pay with your budget. It’s always good practice to stick within your budget; you don’t want to overspend and hurt other aspects of your business that require financing. In addition to your budget, it’s also advisable to inquire about the payment options available. For instance, is it monthly or bi-weekly? Be sure you can manage with the payment plan available. If you can afford to pay the fees every two weeks, go ahead; if you can only manage it monthly, choose one that adopts this option. Conclusion Buying Instagram followers as your marketing strategy can do wonders for your business if you do it right. This article discusses the best practices you should implement as you adopt the said marketing strategy. Considering them can help ensure you grow your Instagram account the right way, a way that won’t bring future issues. Read Also: Is Instagram Algorithm Easy To Beat? Picuki Reviews – Popular Instagram Editor & Viewer What Is The Zefoy App? – How To Get Free Followers & Likes On TikTok How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Which Network Has The Longest Life For A Piece Of Content?

The longest life of the contents means maximizing the chances to convey your message to your audiences. The social media platform is the best one for circulating your message more quickly. So which network has the longest life for a piece of content? You are using multiple social communication platforms to increase your social media engagement level. Among this long list of social media, few have a significantly shorter lifespan for the contents. Some of them have the longest life for a piece of content. The longest life for a piece of content is stretching up the time of your post, and more viewers can see the posts. For social media marketers and people who want a larger fan base, long-life content is the best way to reach the maximum of audiences. So let’s see which network has the longest life for a piece of content? Advantages Of The Longest Life For A Piece Of Content? For the social media marketers and the influencers, the longest life of the content is playing the leading role for viewer’s engagement. If you are an entrepreneur or an influencer, the viewer’s attention is significant for you. And the knowledge of which network has the longest life for a piece of content? It is providing you with the best choice of networks to share your content. Here are few advantages of the longest life for the piece of contents Maximum content life means a maximum number of viewers can see your posts Increasing the viewer’s engagements For the promotion and the branding, the maximum viewers can see your posts and share your posts. Fast sharing and the fast response is the best feature of the longest life for the piece of the contents. Which Network Has The Longest Life For A Piece Of Content? The social media marketers and entrepreneurs are using Facebook, Pinterest, Snapchat, and linked in. These four social media platforms effectively increase the viewer’s engagements and the brand’s promotional work. Among these four options, which network has the longest life for a piece of content. Let’s see the detailed descriptive answer for it. 1. Facebook Facebook contents have a reasonable lifespan for the piece of content. The average lifespan of the Facebook post is not more than five to six hours. But if your posts are going to be shared by your audiences. And within these five to six hours, your audiences and the viewer’s engagements will increase then your Facebook content life span will increase. So if you want to improve the engagement level through your Facebook profile. Then you always have to announce the direct call to action for your individual Facebook posts. 2. Pinterest Do you want to know which network has the longest life for a piece of content? This is the right option for you. The correct answer is nothing but the Pinterest network. You want to build up your customer engagement through social media engagement, and Pinterest is the right option for you. The content life is so long even the half-life of the pin is shorter than the Facebook posts. Are you interested to know how long the pins are going to last? You will be surprised to know that the pin’s lives are more extended than every other social media network for more than four months. As for the blog post, you can see the Pinterest posts for four months. And Pinterest has the longest life for a piece of content. 3. Snapchat If you are using the Snapchat network as your most preferred network. Then you already know which one has the ghost icon. Like the ghost, the content is also going to disappear within 10 seconds. When did you want to know Which network has the longest life for a piece of content? Snapchat is just the opposite. Snaps are going to last only ten seconds because Snaps have auto-deleting options. Even personal texting is going to be deleted after 30 days. Snaps will be deleted after 10 seconds, and along with the posts, your viewer’s reactions and other details will be deleted along with the snaps. 4. Linkedin Linked in is the best platform to increase professional and skill-based engagement levels. For the skill-based products and the services, engagements are playing an important role, and every time you are going to post anything on Linked in, the viewers will ask you and expect an answer from you within a few hours. LinkedIn content has a moderately long life span in comparison to Snapchat and Facebook. Among all the professional skill-based networks, which network has the longest life for a piece of content? LinkedIn is the most appropriate one. Linked-in posts have 48 hours of lifetime. And this time is enough for increasing the engagement. How Can You Improve Your Life For A Piece Of Content? Facebook, Snapchat, and Instream is a top-rated social media platform. The influencers and digital marketers are using this platform to increase the viewer’s engagement. If you are going to see the longest Facebook post of Nokia with 63,206 characters, you will understand the exact users and the fan followers of the Facebook page. If you want to increase the life of your posted piece of content, then you can simply apply these tips. Always publish quality, engaging content with relevant images. Announce a solid call to action for increasing the engagement level among the viewers. Increase your response frequency and give the answers to your audiences for increasing your product brand value and elongate the life of the content. Give the preference to the new contents. Add some uniqueness when you are creating the content. These are the few tips that you can apply for increasing the lifespan of the piece of content. Hence you know which network has the longest life for a piece of content? It is not possible to shift to the newer one every time. You can apply these tips to give your post content a longer life. Wrapping It Up Now you know among the four network options, which network has the longest life for a piece of content? If you are currently using Facebook or LinkedIn, you can apply these tips to give your content a longer life. Along with the long life, the engagements are also going to increase. But for every network, the call to action is playing the most valuable part. Applicable solid, informative content with a reliable call to action is the best weapon to kill the short content lifespan. What is your opinion? Do not forget to share your opinion in the comment sections. FAQ( Frequently Asked Questions) Which Social Network has the longest life for the content? Pinterest has the longest life for the content unlike for many other social media sites. You have to consider these facts while you want to wire up the social site networking for your business promotion. On which social network you must share the contact most frequently? There are certain social networks where you must share your contact frequently some of them are as follows:- You must do 2-5 Facebook posts per day. Twitter the more you post the better visibility you will get. 2-5 posts a week you will get on Linkedin. There is a specific number that you must maintain on Instagram. What is the Social Hubspot exam? The social media Hubspot exam tests the brands, products, industry, and services to check the rate of efficiency in an easier way. Why would you want to service that will help you to manage and discover the influence? Here you will get the details on which social media site you have the highest number of influencers. More Resources The Definitive Guide to Market Your Business on Facebook How to Get More Traffic to Your Amazon Listings Content Marketing Mistakes You Shouldn’t Be Making

Using Social Media to Promote Start-Up Businesses

What are you going to say to your audience?

Who is going to take the responsibility to say?

When you are going to say?

Social Media Marketing role in Technology

Social Media Marketing: Six Trends to Keep Your Eyes On

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Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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15 Inspiring Christmas Social Media Post Ideas

6 Best Practices When Buying Instagram Followers

Which Network Has The Longest Life For A Piece Of Content?

Using Social Media to Promote Start-Up Businesses

What are you going to say to your audience?

Who is going to take the responsibility to say?

When you are going to say?

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Social Media Marketing role in Technology

Social Media Marketing: Six Trends to Keep Your Eyes On

Tags

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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Popular

Follow Us

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